It’s a simple design with an important message, one that accurately captures the vision of the company in just a few recognizable colors arranged in a meaningful order. To convey this, Google decided to break from the traditional pattern they started with and make the L in their logo a secondary color instead. Being innovative and pushing the boundary of what is accepted as essential to the heart of Google’s mission and vision keeps the momentum going. Yet it wouldn’t do for the most cutting edge company in the world to keep things entirely conventional.
In deciding what the colors in the Google logo mean, designers at the company wanted to start with a pattern that was accepted and recognized, conveying the idea that Google itself was just as taken and recognizable as the first color chart taught across the world. We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.” When asked how Google came to select the colors they did, Ruth Kedar, the graphic designer who developed the logo the company now uses, said, “There were a lot of different color iterations. It’s no surprise then that Google-a company famous for the attention they give their logo-didn’t just choose the colors in their logo by accident. How Colors in the Google Logo were ChosenĪny good artist knows just how important it is to choose the right logo colors, especially in designing something as essential to the branding of a company as a logo. What significance then, if any, do these colors play in the Google logo? It turns out there’s an important message behind the colors Google chose to use in their now-famous logo. Since then, Google has introduced several different iterations of the logo, most often simply changing the font and slightly rearranging the order of the colors. It’s a colorful, immediately recognizable design that Google has been using since Larry Page first created the logo in 1997 using the graphics program GIMP. Though Google is famous for frequently changing the logo on the website’s homepage to reflect current events and important days in history, the web giant’s primary Google logo has changed very little over the years. What do the Colors in the Google Logo Mean? In the US alone there are 246 million google users.
Google owns over 90% of the search market. The Google logo is probably one of the most recognized logos in the world. This is a look at the Google logo and the history behind the business.
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